Design Your Business: The Right Foundation for the Right Business

In the dynamic world of entrepreneurship, the journey to building a successful business is both exciting and challenging. Each entrepreneur embarks on a unique adventure, navigating through unexplored territories. In this post, we delve into the key insights and strategies outlined in the comprehensive workbook, “The Right Foundation for the Right Business”, guiding entrepreneurs, especially women, toward a flourishing and distinctive business adventure.

Setting the Stage:

Designing a business that aligns with who you are at core requires the Right Foundation for the Right Business. This workbook serves as a strategic roadmap, offering practical exercises and real-world examples tailored to help entrepreneurs design their business.

Chapter 1: Mindset – Resilience and Vision

In this foundational module, we delve deep into the psychological aspects of entrepreneurship. To begin with, you will explore and refine your entrepreneurial mindset, focusing on resilience, motivation, and vision. Additionally, we’ll work through exercises that help identify your future financial goals as well as limiting beliefs, replacing them with empowering ones. As a result, you will be mentally prepared to take on the challenges and opportunities of business ownership. Finally, this module ensures you are equipped with the mental tools needed for success.

Chapter 2: Business Model: Structuring for Success

Your business model is the framework upon which your entire business will be built. This module guides you through the process of creating a scalable and sustainable business model. For instance, learn how to analyze market trends, identify customer needs, and develop a value proposition that sets you apart from competitors. Furthermore, we’ll explore various business model frameworks, helping you select the one best suited for your goals. Ultimately, these insights will empower you to construct a solid foundation for your business.

Chapter 3: Your Offer: Creating Compelling Products and Services

What you offer is the heart of your business. Therefore, this module helps you develop a clear and compelling product or service that meets the needs of your target market. We’ll cover how to refine your offerings through customer feedback, competitive analysis, and market testing. Additionally, you will learn how to package and price your products or services to maximize both appeal and profitability. As a result, these strategies will ensure your offerings remain competitive and attractive to your customers.

Chapter 4: Marketing: Strategies for Engagement and Growth

Marketing is key to your business’s visibility and customer acquisition. In this module, you will learn how to create a marketing strategy that aligns with your business values and speaks directly to your ideal customers. Specifically, we’ll explore different marketing channels, from traditional to digital, and how to use content, social media, and email marketing to build relationships and drive sales. Moreover, you will gain insights into integrating these channels effectively to maximize your marketing efforts.

Chapter 5:  Web & Tech: Your Digital Tools

Today’s businesses thrive on technology. This module covers the essential web and tech tools you need to streamline your operations and enhance customer interactions. For instance, from choosing the right website platform to understanding basic SEO and the use of social media tools, you’ll gain a practical understanding of how to effectively utilize technology in your business. Ultimately, these insights will enable you to leverage technology for better efficiency and engagement.

Chapter 6: Growth: Strategies for Long-Term Success

Sustainable growth is crucial for long-term business success. This module focuses on growth strategies that are scalable and adaptable. Specifically, you will learn about customer retention techniques, expansion opportunities, and how to manage growth to ensure stability. Additionally, we’ll discuss the importance of personal growth as a business owner and how to continue learning and adapting in a changing market. These insights will help you maintain a competitive edge and foster ongoing development.


Designing your unique business adventure is an ongoing process. Moreover, to have the right foundations, with tools and exercises outlined in this comprehensive workbook, is key for entrepreneurs to navigate their journey successfully. It’s not just about building a business; rather, it’s about creating a legacy that reflects your vision and values. Ultimately, it’s about establishing a business that you enjoy working in every day and that is profitable

Get started with this free ebook: The 7 Step Ultimate Business Guide.


Whenever you feel like you want a deep dive in this subject and others, these are 3 ways you can work with me:

1) The Right Foundation for the Right Business – Online WorkBook

This online workbook offers a complete toolbox with mindset, time management and resilience skills combined with business strategies.

2) Online Live Group Training Program

Twice a year, I invite you to step into my virtual queendom and be a part of seven dynamic, live online group training sessions based on the workbook.

Schedule & Enrollment:
Next program dates: 3 Oct-14 Nov 2024
Time: 19.00-21.00 CET – Amsterdam Time
Duration: each session is 2 hours long, held weekly

Enrol HERE!

3) Business Program

You’ll not only receive everything from the ‘Workbook’ and ‘Training,’ but also enjoy the exclusive privilege of two private, uninterrupted sessions with me.

Schedule & Enrollment:
Next program dates: 3 Oct-14 Nov 2024
Time: 19.00-21.00 CET – Amsterdam Time
Duration: each session is 2 hours long, held weekly

Enrol HERE!