Building a Business That Aligns with Your Soul

In the fast-paced world of entrepreneurship, where strategies and trends constantly evolve, it’s crucial to build a business that resonates deeply with who you are at your core. Your business, after all, is an extension of yourself. It’s not just about products, services, or profit margins; it’s about creating something that aligns with your soul, values, and aspirations.

The Soulful Foundation:

Every successful business begins with a solid foundation. In the context of entrepreneurship, this foundation isn’t just about the practicalities of your business model or the intricacies of your marketing plan. It goes deeper – it’s about understanding your own mindset, your desires, and what truly fulfills you.

In our journey through the chapters of the workbook & training “The Right Foundations for the Right Business,” we’ve emphasized the significance of mindset, the intricacies of a robust business model, the essence of a compelling offer, the nuances of effective marketing, and the technical aspects of web and technology. But beyond the practicalities lies the heartbeat of your business – a foundation built on authenticity, passion, and a deep understanding of your purpose.

The Entrepreneurial Adventure:

Embarking on the journey from a business owner to a business builder requires more than just strategic planning and delegation. It demands an intimate connection with your business, a connection that goes beyond the spreadsheets and profit margins. It’s an adventure, an exploration of your own capabilities, values, and the impact you want to create in the world.

As we’ve discussed in previous lessons, the transition from business owner to business builder involves freeing yourself from the minutiae of daily tasks and strategically focusing on the growth and expansion of your venture. However, this shift also requires a keen sense of self-awareness. What do you truly want to achieve with your business? How do you want it to contribute to your life and the lives of others?

Crafting Your Unique Adventure:

Crafting a business that aligns with your soul involves aligning your personal values with your business objectives. It’s about creating a venture that not only sustains you financially but also brings you joy, fulfillment, and a sense of purpose. It’s not a one-size-fits-all approach but rather a unique adventure tailored to your strengths, passions, and goals.

Here are key steps to guide you on this soulful journey:

1. Define Your Core Values:

Clearly articulate your personal and business values. What principles guide your decisions? How do you want your business to impact the world? These values will be the compass directing your business decisions.

2. Align Passion with Profit:

Identify what you’re genuinely passionate about. How can you turn that passion into a profitable venture? When your business aligns with your passions, the challenges become stepping stones rather than obstacles.

3. Delegate Strategically:

As a business builder, strategic delegation becomes paramount. Entrust tasks that don’t resonate with your strengths and passions to those who excel in those areas. This allows you to focus on what truly matters to you and your business.

4. Continuous Learning and Growth:

Stay committed to personal and professional growth. The more you evolve, the more your business evolves. This commitment to growth ensures that your business aligns with your ever-expanding vision.

5. Contribute to a Greater Cause:

A business aligned with your soul contributes to something greater than just profit. Whether it’s a social cause, environmental sustainability, or community development, integrating a purpose beyond profit adds depth to your entrepreneurial journey.


In the realm of business building, the key is to create something that not only stands the test of market dynamics but also resonates with the very core of who you are. As you transition from a business owner to a business builder, envision your venture as an expression of your soul. Craft a business that not only survives but thrives because it is authentically, unapologetically, and uniquely yours. In doing so, you not only build a successful business but also embark on a fulfilling and soulful entrepreneurial adventure.

Get started with this free ebook: The 7 Step Ultimate Business Guide.

Whenever you feel like you want a deep dive in this subject and others, these are 3 ways you can work with me:

1) The Right Foundation for the Right Business – Online WorkBook

This online workbook offers a complete toolbox with mindset, time management and resilience skills combined with business strategies.

2) Online Live Group Training Program

Twice a year, I invite you to step into my virtual queendom and be a part of seven dynamic, live online group training sessions based on the workbook.

Important dates: Starting on March 28th, followed by April 4th, April 11th, April 18th, April 25th, and May 2nd with the last session May 9th. The entire program runs from March 28th – May 9th 2024, every Thursday from 19.00 to 21.00 hrs (Amsterdam time).
Enrol HERE!

3) Deep Dive – 1:1

You’ll not only receive everything from the ‘Workbook’ and ‘Training,’ but also enjoy the exclusive privilege of two private, uninterrupted sessions with me.

Important dates: Starting on March 28th, followed by April 4th, April 11th, April 18th, April 25th, and May 2nd with the last session May 9th. The entire program runs from March 28th – May 9th 2024, every Thursday from 19.00 to 21.00 hrs (Amsterdam time).
Enrol HERE!